BUSINESS3 Stages0 enrolled

Startup Growth Hacking

A structured, node-by-node learning curriculum designed to guide you from core foundations to production-grade mastery.

ECreated by ExplorerSep 7, 2026
6 Modules30 Milestones3 Phases

Curriculum Blueprint (3 Phases)

1

Beginner

2 modules

Growth Hacking Mindset & Foundations

  • Introduction to Growth HackingGrasp the core principles and methodologies distinguishing growth hacking from traditional marketing.Distinguish growth hacking from traditional marketing.Identify common growth hacking myths.Understand the role of experimentation in growth.Recognize successful growth hacking examples.
  • Key Growth Metrics & Analytics BasicsLearn to identify, track, and interpret essential metrics to measure growth performance.Define common startup growth metrics.Set up basic tracking for an existing product.Interpret simple data trends.Understand the importance of data accuracy.
  • Understanding the Customer JourneyMap out the various touchpoints and experiences a customer has with a product or service.Identify distinct stages of the customer journey.Map user emotions at each journey point.Discover pain points in the current journey.Propose improvements for a specific stage.
  • Setting Growth Goals & HypothesesLearn to define clear, measurable objectives and formulate testable assumptions for growth experiments.Write SMART growth goals.Formulate a testable hypothesis.Identify key assumptions in a hypothesis.Distinguish between a good and bad hypothesis.
  • Agile Experimentation FundamentalsUnderstand the iterative process of designing, running, and analyzing growth experiments in an agile manner.Outline the steps of an agile experiment.Design a simple A/B test.Interpret basic A/B test results.Document experiment findings effectively.

Initial Acquisition Channels (Paid Focus)

  • Paid Social Media AdvertisingMaster the basics of attracting users through targeted advertisements on social media platforms.Set up a basic social media ad campaign.Define target audiences effectively.Write compelling ad copy.Monitor initial campaign performance.
  • Search Engine Marketing (SEM) BasicsLearn the fundamentals of attracting users through paid advertisements on search engine results pages.Create a basic Google Ads campaign.Conduct initial keyword research.Structure ad groups logically.Monitor keyword performance.
  • Content Marketing & DistributionLearn to create and disseminate valuable content to attract and engage target audiences organically.Develop a simple content idea.Outline a blog post or article.Identify relevant content distribution channels.Track basic content engagement metrics.
  • Referral Programs BasicsUnderstand how to leverage existing customers to attract new users through word-of-mouth.Identify incentives for a referral program.Outline simple referral program mechanics.Promote a basic referral initiative.Track initial referral sign-ups.
  • Email Marketing FundamentalsLearn to build an email list and send basic campaigns to engage and convert subscribers.Set up a basic email marketing account.Design a simple email capture form.Write a basic email newsletter.Analyze open and click rates.
2

Intermediate

2 modules

Advanced Acquisition & Activation

  • Advanced Paid Channel OptimizationDeepen understanding of paid channels by optimizing targeting, bidding, and ad creative for maximum ROI.Implement advanced audience segmentation.Optimize campaign bids for specific goals.Run dynamic ad creative tests.Analyze granular campaign performance data.
  • Landing Page Optimization (LPO)Design and refine landing pages to maximize conversion rates for specific campaign objectives.Identify key elements of a high-converting landing page.Conduct A/B tests on landing page components.Analyze user behavior on landing pages.Implement personalization elements.
  • Onboarding & First-Time User ExperienceOptimize the initial experience for new users to ensure they quickly understand and derive value from the product.Map the new user onboarding flow.Identify activation events.Implement feedback mechanisms for onboarding.Track new user drop-off points.
  • A/B Testing & Multivariate TestingAdvance experimentation skills beyond basics, incorporating more complex testing and statistical rigor.Design and execute multivariate tests.Understand statistical significance and power.Utilize A/B testing tools effectively.Analyze results for multiple variables.
  • Conversion Rate Optimization (CRO)Implement systematic approaches to improve the percentage of website visitors who complete a desired action.Conduct a CRO audit of a website.Identify high-impact CRO opportunities.Prioritize CRO experiments.Measure the cumulative impact of CRO efforts.

Retention & Monetization Mechanics

  • User Engagement & Retention StrategiesDevelop and implement tactics to keep users active and committed to the product over the long term.Calculate churn rate and identify its drivers.Design engagement loops.Implement re-engagement campaigns.Measure the impact of retention efforts.
  • Customer Lifecycle ManagementStrategically manage customer relationships through different stages, from acquisition to advocacy.Map the full customer lifecycle.Design communication for each stage.Identify opportunities for lifecycle optimization.Measure lifetime value (LTV) basics.
  • Basic Monetization ModelsUnderstand different approaches to generating revenue from a product and their implications for growth.Identify common startup monetization models.Evaluate suitability of models for a product.Analyze basic pricing strategies.Understand impact of pricing on conversion.
  • Upselling & Cross-selling TacticsImplement strategies to increase the average revenue per user by encouraging additional purchases or upgrades.Identify upsell opportunities within the product.Design cross-sell offers.Craft compelling upsell messaging.Measure the impact on ARPU.
  • Feedback Loops & User ResearchEstablish systematic methods for collecting, analyzing, and acting on user feedback to drive product improvement and growth.Set up multiple feedback channels.Conduct basic user interviews.Analyze qualitative feedback themes.Integrate feedback into product decisions.
3

Advanced

2 modules

Data-Driven Scaling & Personalization

  • Advanced Analytics & Attribution ModelingMaster complex data analysis techniques to understand user behavior deeply and accurately attribute conversions.Implement multi-touch attribution models.Analyze user cohorts and segments.Utilize predictive analytics for churn.Develop advanced custom dashboards.
  • Growth Automation & ToolsLeverage automation platforms and tools to streamline growth processes, increase efficiency, and scale efforts.Identify repetitive growth tasks for automation.Implement marketing automation sequences.Integrate various growth tools.Measure efficiency gains from automation.
  • Personalization at ScaleImplement sophisticated strategies to deliver highly customized experiences and communications to large user segments.Develop advanced user segmentation models.Implement dynamic content delivery.Personalize product recommendations.Measure the lift from personalization efforts.
  • Viral Loops & Network EffectsDesign and optimize self-perpetuating mechanisms that drive exponential user growth through existing users.Identify potential viral vectors in a product.Design a simple viral loop.Calculate the viral coefficient (K-factor).Optimize product features for virality.
  • International Growth StrategiesDevelop plans to expand a product or service into new geographical markets, considering cultural and logistical factors.Identify high-potential international markets.Assess localization needs.Develop a phased international rollout plan.Monitor country-specific growth metrics.

Strategic Growth Leadership & Product Alignment

  • Product-Led Growth (PLG)Understand and implement a strategy where the product itself serves as the primary driver of customer acquisition, activation, and retention.Identify PLG principles.Design product features for viral growth.Measure product usage as a growth metric.Align product and marketing teams.
  • Building a Growth TeamLearn how to structure, hire for, and manage a high-performing growth team that can execute complex strategies.Define key growth team roles.Outline hiring strategies for growth talent.Establish growth team processes.Foster a culture of experimentation.
  • Ethical Growth HackingUnderstand the importance of responsible and transparent growth practices that prioritize user trust and long-term value.Identify common ethical pitfalls in growth.Develop a framework for ethical decision-making.Prioritize user privacy in growth tactics.Communicate value transparently.
  • Long-Term Growth StrategyDevelop a sustainable, forward-looking plan that integrates growth hacking principles into overall business strategy.Develop a 1-3 year growth roadmap.Identify future growth opportunities.Anticipate market shifts.Integrate brand building with growth.
  • Future Trends in GrowthStay ahead of emerging technologies and methodologies that will shape the future of growth hacking.Identify key technological growth drivers.Understand implications of data privacy changes.Explore Web3 and metaverse potential.Discuss responsible AI for growth.

Milestones Along the Way

  • Growth Hacking Mindset & Foundations
  • Initial Acquisition Channels (Paid Focus)
  • Advanced Acquisition & Activation
  • Retention & Monetization Mechanics
  • Data-Driven Scaling & Personalization
  • Strategic Growth Leadership & Product Alignment

Frequently Asked Questions

What is the Startup Growth Hacking roadmap?

The Startup Growth Hacking roadmap is a free, step-by-step learning path for BUSINESS. It is organized into 3 phases spanning 6 modules and 30 milestones, guiding you from foundations to advanced mastery.

How do I learn with a roadmap?

Enroll for free to clone the roadmap into your interactive workspace. Work through each phase, module, and milestone, check off topics as you go, and open the linked courses to go deeper on each subject.

Who is Startup Growth Hacking for?

The roadmap is built for self-learners who want a guided path. Because it is broken into beginner, intermediate, and advanced stages, you can follow it start-to-finish or jump to the stage that matches your current level.

Is this roadmap really free?

Yes. Startup Growth Hacking lives in the Route Radiant community library and is completely free to clone and follow. Your workspace, progress, and linked lessons stay in your account.

Ready to Master Startup Growth Hacking?

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